Emergency Airtime is an innovative solution that allows pre-paid subscribers to receive airtime value in credit to extend their talk time once they run out of balance. Once a subscriber runs out of balance, a customized offer is computed for each individual subscriber, and sent instantly via SMS / USSD. If accepted, airtime is immediately credited to the subscriber, who can resume their usage and who will simply pay back when they next top-up using their conventional method.
Our Emergency Airtime technology combines analytical models based on pre-paid data with our decision engine to calculate real time, when a subscriber runs out of balance, what is the best set of airtime advance offers to make in order to optimally balance response rate, amount, credit risk and pricing. Eligible subscribers reaching zero balance receive an SMS with the available offer(s) and if they respond positively, they are topped-up instantly Our Emergency Advance is very different from traditional SOS or emergency airtime solutions available on the market, as it based on our advanced analytics and credit risk management platform, allowing real time computing of the best offer, and to offer far higher amounts, up to 50% of the historical monthly ARPU of each individual subscriber.
This allows us to offer “what the subscriber needs” rather than the same amount and fee to all, increasing dramatically the amount of airtime advance issued, the adoption rate and customer satisfaction. Emergency Airtime solution enables qualifying prepaid mobile subscribers to access airtime on credit.
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